Your Future Is Now
This video work combines text from carefully turned phrases found in tabloid magazines, quotes from social philosophers, with dialogue about the Chicago landmarks that help a mother and daughter find their way through the maze of traffic, and congestion of shoppers and workers moving faceless and silently through the rain. This work is a visualization working with audio of the barely visible connection of power and daily urban routine. Throughout the video, words referencing The Apple Store are repeated as a point of reference for the driver and navigator trying to find their way through the city.
Your Future is Now was inspired in part by the history of visual culture and how it has operated historically through language. The Wall Street Journal and the Chinese father of Taoism Lao-Tzu 604 BC are quoted in the work. Taoism is a response to the social, political and philosophical conditions of life two and a half millennia ago in China. In Lao Tzu's view things were said to create "unnatural" action (wei) by shaping desires (yu). Advertising is a response to the social and philosophical conditions of life in today’s live for the moment and buy what you want society. The title, “Your (The) Future is Now”, is borrowed from the 1955 documentary showing viewers what technological changes they could expect in the near future.
4:30 minutes Single channel video with stereo audio
2008 |
